Yesterday Innovation Excellence (@IXCHAT) announced their Top 50 Innovation Tweeters. The list includes 50 prolific innovation practitioners who are active on Twitter. RE:INVENTION, inc. congratulates those honored. Out of sheer curiosity, RE:INVENTION has created a snapshot profile of those honored – with Klout Scores, Twitter Follower count, and hyperlinks to their Tweets. The average Klout score of those honored: 44.7. The TOTAL number of Twitter followers for those included in Innovation Excellence’s Top 50: 562,548*. One honored tweep – entrepreneur/intrepreneur Julian Keith Loren (@jkloren) — accounts for nearly 40% (217,931) of total Twitter followers among the Top 50.

* As of end of day 7/23/2012.

At RE:INVENTION, one of our core beliefs is that “innovation” is still meaningful and mission critical for companies despite naysayers who suggest the practice has become buzzword jargon. We believe that “innovation” is basic good business practice, simply defined: it’s about making sustainable impact. It isn’t limited to novelty and new inventions. It doesn’t have to be disruptive, radical, or revolutionary. Simplification, reinvention, collaboration, change-ups, subtle pivots, leveraging under-utilized resources, and incremental, continuous improvements can produce innovative solutions.

We hat tip Innovation Excellence (@innovate + @rowangibson + @julieanixter) for sparking collaboration among innovation practitioners and calling attention to industry trailblazers. If we want to heighten the innovation industry’s reputation, we need to better promote leading innovation practitioners and collaborate more frequently with each other. Half a million followers among the entire list of Top 50 Innovation Tweeps is lackluster influence – and it isn’t enough. No wonder there are no “best seller” innovation books. No wonder why our industry isn’t able to overcome negative messaging. We need to spread the word about our industry thought leaders. Have you followed all 50? How many times this week have you retweeted them? How many times this week have you given them a “K” on Klout for innovation?

After all, sharing gains currency on the Internet. The matriarch of “collaborative consumption” — @rachelbotsman (a noted innovator surprisingly absent from Innovation Excellence’s Top 50 Innovation Tweeters List) — suggests sharing, bartering, lending, trading, renting, gifting, and swapping is good for business and good for the world. Sharing creates social indebtedness.

P.S. RE:INVENTION didn’t make the Innovation Excellence Top 50 Innovation Tweeps list this year – fingers crossed for 2013. Merely for reference — RE:INVENTION’s Klout score is 61.